Behavior Change Campaigns

Many parents underestimate how much influence they have over their teen’s decisions about alcohol. Teens, however, consistently report that their parents are the most important influence in their choice not to drink.

ZeroProof campaigns focus on closing that perception gap. When parents set clear expectations, stay engaged, and communicate consistently, teens are significantly more likely to delay drinking and avoid risky situations, including impaired driving.

By reinforcing connection, clarity, and shared responsibility, ZeroProof campaigns help families turn influence into action, making alcohol-free choices the norm at home and in the community.