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Newsroom
Get the Latest Updates about ENDWI and NMDOT’s drunk driving prevention efforts here. Access full articles by clicking or tapping headline. For articles and press releases prior to 2019, view our archive.
Summer ENDWI Campaign Takes New Approach to Promoting Safe Driving
SANTA FE, N.M. (KRQE) – NMDOT unveiled its latest ENDWI campaign on Monday. The summer 2022 campaign takes a slightly different approach than in years past. It features pool parties and the reminder to get home safely, with the slogan “Don’t crash the party. Designate a driver.”
See Full Article and Video at KRQE
June 27, 2022
NMDOT Launches New Spring ENDWI Campaign
Beginning Monday, March 14 New Mexicans will see a new safe driving campaign created by the New Mexico Department of Transportation and local creative agency RK Venture.
See Full Press Release
March 13, 2022
NMDOT Launches New ENDWI Campaign Ahead of St. Patrick’s Day
ALBUQUERQUE, N.M. – State leaders are hoping a new campaign will keep drunk drivers off the roads.
See Full Article and Video at KOB
March 14, 2022
New ENDWI Ad Campaign Starts Monday
NEW MEXICO (KRQE) – Starting Monday, an ENDWI ad from the Department of Transportation will start airing on TV and social media platforms.
See Full Article and Video at KRQE
March 14, 2022
Driver Safety Campaign Rolls into Gallup
The New Mexico Department of Transportation has launched an ENDWI Fall/Winter “My Story” driver safety campaign.
See Full Press Release
December 10, 2021
NMDOT Release New Fall/Winter Driver Safety Campaign
SANTA FE – The “My Story” campaign was created by RK Venture, an Albuquerque creative agency. The spots were shot using local cast and crew members in downtown Albuquerque.
See Full Press Release
November 22, 2021
NMDOT Unveils New ENDWI Campaign
SANTA FE – The New Mexico Department of Transportation’s Traffic Safety Division (NMDOT-TSD) is releasing a new, summer ENDWI campaign capitalizing on the iconic good versus bad behaviors.
See Full Press Release
June 25, 2021
NMDOT Revives “Toss No Man” Litter Campaign
SANTA FE – The New Mexico Department of Transportation is launching a revamped ‘Toss NO Mas’ litter campaign beginning Monday, May 10.
See Full Press Release
May 10, 2021
NMDOT Partnership Provides Safe Rides During Cinco de Mayo Weekend
SANTA FE – As drivers celebrate the Cinco de Mayo holiday weekend, the New Mexico Department of Transportation and its partners are promoting a program to get New Mexican’s home safely.
See Full Press Release
April 29, 2021
NMDOT Launches New Spring Traffic Safety Campaigns
SANTA FE – The New Mexico Department of Transportation Traffic Safety Division (NMDOT-TSD) is unveiling its newest campaign to curb drunk driving, distracted driving, and lack of seatbelt use.
See Full Press Release
March 12, 2021
New ENDWI Campaign Launches Statewide June 29
SANTA FE – The New Mexico Department of Transportation will use animation for the first time in a new ENDWI campaign at the end of June that also promotes the states COVID-19 safe practices. The television and social media spots by RK Venture of Albuquerque show animated characters practicing social distancing and wearing masks unless exercising or eating while also sending a strong message against drunk driving.
See Full Article
June 29, 2020
New ENDWI Ad Released Ahead Of Holiday Celebrations
ALBUQUERQUE, N.M. (KRQE) – The new “ENDWI” ads are incorporating the Hispanic culture in an effort to keep people from drinking and driving during the holidays. The “Family Values” campaign was officially unveiled Tuesday. It shares the story of a grandmother noticing her granddaughter repeatedly filing her glass during a family celebration.
See Full Article and Video at KRQE
November 26, 2019
NMDOT Releases New Ad To Combat Drunk Driving (KRQE)
The state unveiled its latest campaign to curb drunk driving, focusing on the way dangerous habits can be passed down from parents to kids. “How do you get to the root of the problem, and that’s something that’s kind of the way you were brought up, the cultural things here in New Mexico,” Michael Sandoval, New Mexico Department of Transportation Secretary, said.
See Full Article and Video at KRQE
June 25, 2019
NMDOT Unveils New ENDWI Campaign
The New Mexico Department of Transportation continues to work tirelessly to stop drunk driving. NMDOT’s ENDWI campaign, created in 2012, aims to reduce the number of drunk driving–related crashes and fatalities by promoting designated drivers, safer rides, and responsible consumption with the ultimate goal of ending drunk driving in New Mexico.
June 21, 2019
Cinco de Mayo Super Blitz
There were 125 alcohol-involved crash fatalities in New Mexico last year. New Mexico Department of Transportation Cabinet Secretary Mike Sandoval says, “New Mexico is making progress to stop drunk driving, but everyone has to take it seriously. One death on our roadways is one too many. We’re better than that. We have a responsibility to change the destructive behaviors generation after generation of New Mexican’s continue to repeat. Driving drunk is never acceptable.”
April 28, 2019
State Announces “DWI Superblitz” over St. Patrick’s Day Weekend
Law enforcement across the state will be out in full force over St. Patrick’s Day weekend to crack down on drunk driving. State Police and law enforcement agencies statewide will be conducting increased saturation patrols and DWI checkpoints in an effort to catch drunk drivers. Law enforcement across the state will be out in full force over St. Patrick’s Day weekend to crack down on drunk driving. State Police and law enforcement agencies statewide will be conducting increased saturation patrols and DWI checkpoints in an effort to catch drunk drivers.
March 11, 2019
