Behavior Change Campaigns
Behavior Change Campaigns
Raising Awareness, Saving Lives
Drunk driving remains a serious issue in New Mexico, where alcohol-related crashes and fatalities are persistently higher than the national average. Behavior change campaigns play a vital role in preventing these tragedies by educating the public about the dangers and consequences of impaired driving. These efforts, initiated by the New Mexico Department of Transportation (NMDOT), aim to change behavior by promoting safe choices—like using a designated driver, calling a ride-share, or staying sober behind the wheel. Through education and engagement, these campaigns help save lives and create a culture of accountability and safety on New Mexico’s roads.
Raising Awareness, Saving Lives
Drunk driving remains a serious issue in New Mexico, where alcohol-related crashes and fatalities are persistently higher than the national average. Behavior change campaigns play a vital role in preventing these tragedies by educating the public about
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Out-of-Home
Out-of-home advertising plays a vital role in combating this problem by delivering high-impact, visible reminders about the dangers of impaired driving where they matter most—on the roads. Billboards, transit ads, and roadside signage supported by the New Mexico Department of Transportation (NMDOT) help reinforce safe driving messages in real time, reaching drivers directly as they travel. These messages raise awareness, promote responsible choices like designating a sober driver or using a ride-share, and create a sense of accountability.
Out-of-Home
Out-of-home advertising plays a vital role in combating this problem by delivering high-impact, visible reminders about the dangers of impaired driving where they matter most—on the roads. Billboards, transit ads, and roadside signage more
Social Media
Social media plays a crucial role in raising awareness by reaching people where they spend much of their time—on their phones and devices. These digital campaigns deliver impactful messages that educate, engage, and influence behavior in real time. Through targeted posts, videos, and shareable content, social media helps promote responsible choices, such as using a designated driver or ride-share service. It also fosters community involvement by encouraging users to share messages and stories, helping to normalize safe driving habits throughout our state.
Social Media
Social media plays a crucial role in raising awareness by reaching people where they spend much of their time—on their phones and devices. These digital campaigns deliver impactful messages that educate, engage, and influence behavior in real time. more
